Article:

London Daily News
West London canal water cools computers

18 December 2008
Water from the Grand Union Canal is to cool the computer centre at a pharmaceutical company's west London headquarters.

British Waterways, guardians of 2,200 miles of the UK's canals and rivers, launched a new energy saving cooling system for GlaxoSmithKline earlier this week.

It is hoped that the new cooling system will lead to £100,000 in savings on GSK's energy bills, while reducing its carbon emissions by 920 tonnes a year.

The system takes water from the canal and via heat exchange and a water-cooled chiller, which works on the principle of a car radiator, cools the GSK data centre.

Water is returned warmer to the canal, so an assessment and permission from the Environment Agency was necessary.

Tony Hales, British Waterways' chairman, said: "A legacy of their industrial past, our waterways pass alongside thousands of waterside organisations seeking greener ways of doing business."

According to the organisation, 1,000 canalside businesses could benefit from similar cooling systems, saving £100 million in energy bills and cutting carbon emissions by one million tonnes.

The Department for Environment, Food and Rural affairs has urged IT departments to comply with a recently released EU Code of Conduct for Data Centres, to save energy and cut emissions.

Domain Name Facts .....

The Domain Name market has been very active since 1995 and most top quality, Premium Domain Names have been registered. Good names are increasingly difficult to find.

To estimate the value of a Domain Name, consider what the value of one new customer is to your business, including its lifetime residual value and all of the referrals the customer will provide.

Multiply this number by the number of new customers your new Premium Domain Name might attract, including "type-in" traffic and "keyword" search engine traffic.

For example, if each of your customers is worth $1,000 dollars over their lifetime, and your new Premium Domain Name attracts 50 new customers over the life of your company, then the Domain Name would be worth at least $50,000 to your business.

If your Premium Domain Name attracts 10,000 new customers and they are valued at only $5 each over their lifetime then you would come up with the same $50,000 valuation.

Investing in a Premium Domain Name that is worth many thousands of dollars to your business, is clearly a wise desicion.